OKR Examples

There are plenty of OKR examples at okrexamples.co to help you get started. These will help you on how to write OKRs like a true pro and how to set good Objectives with measurable Key Results.

Example Company OKR
  • Achieve record revenues while increasing profitability
    • Hit quarterly revenue of over $1000000
    • Start sales in 2 new countries and achieve first quarter revenues totaling over $100000
    • Increase gross profit margin % from 63% to 54%
Example HR OKR
  • Improve internal employee engagement
    • Conduct 3 monthly “Fun Friday” all-hands meetings with an external motivational speaker
    • Start using OKR in all 10 teams and 5 departments
    • Conduct face to face interviews with 48 employees on their needs. (4 per week)
Example Product Management OKR
  • Successfully launch version 3 of our main product
    • Get over 10000 new signups
    • Get published product reviews in over 15 publications
    • Achieve sign-up to trial ratio of over 25%
Example Marketing OKRs
  • Successfully implement the weekly newsletter
    • Grow subscriber base at least 5% per every week
    • Increase the CTR% to above industry average of 3.5%
  • Activate user-testing
    • Conduct at least 4 face to face testing sessions per month
    • Review at least 15 video interviews from Usertesting.com
Example Sales OKR
  • Increase Q2 recurring revenues
    • Increase average subscription size by $500 dollars per month
    • Increase the share of monthly subscriptions vs one-time contracts sold to 85%
    • Increase annual renewals by 50%