Setting Key Results

Key Results are the way you accomplish your long term goals, or Objectives. After choosing an Objective, you then need to decide on your Key Results. Remember Key Results are the way you measure your objective.

Key results should be:

  • Specific
  • Quantifiable
  • Achievable
  • Lead to Objective grading
  • Be difficult, but not impossible

It’s also important to think about what Key Results are not as well:

They are not binary. Key Results should be numeric and be updated throughout the quarter. If your Key Result is binary it may be a task or plan and not a Key Result. Which moves us to the next point.

They are not tasks to be achieved. While tasks and projects are important in supporting your objectives, Key Results are metrics and should be treated as such.

Some good examples of Key Results for the Objective: Achieve Record 3rd Quarter Revenue Growth would include:

  1. Generate $100k in new revenue
  2. Reduce customer churn in the first quarter from 15% to 10%
  3. Onboard 300 new clients

These examples are quantifiable, objectively graded, and while challenging they should be achievable.

A bad example of a Key Result would be:

  1. Launch new line of business

This Key Result is not numerically measurable and it is not objectively clear how it contributes to the Objective. This would be considered as a project, or could be rewritten into a separate Objective.

Remember that Objectives are large aspirational goals and KR’s are a quantifiable measurement of that goal. You can see more examples of Key Results for your given field at